Marketing Communications 7th Ed PR Smith & Ze Zook Hardcover Kogan Page 2016
USD 40.00 USD
Specifications
| Subject Area | Business & Economics |
| Publisher | Kogan Page |
| Subject | Marketing |
| Publication Year | 2016 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Author | PR Smith, Ze Zook |
| Level | Advanced |
| Features | 7th Edition |
What stands out about this textbook is the clear chapter objectives listed upfront.
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